*

Michael Phelps' marketing in Chinese

Wednesday, 13th August 2008 ~ Maggie ~ Link ~ Comments (0)

Swimmer Michael Phelps is doing his best to make sure that Chinese fans have access to information about him. He had his personal Web site, Michaelphelps.com, built in just two languages—English and simplified Chinese.

Phelps, four gold medals into his attempt to win an unprecedented 8 Olympic swimming titles in Beijing, is a hot topic in China right now and it looks like his efforts to keep it that way extend beyond the pool. Smart man.

Tags: Beijing Olympics, marketing, Michael Phelps, olympics, swimming

Comments

This blog item has no attached comments. Be the first! See below...

Comments form

If you'd like to use the comments form for registered users, please login.

If you'd like to register, please click here.